Persuading The Voters to Come OUT to VOTE
It does no good to have spent months persuading your target audience that you are the best candidate if they do not go to the polls on Election Day and vote for you. Individual voters often feel that their one single vote does not matter. They need to know that they are part of something bigger and that their support for your candidate is important. Often a simple reminder – either a phone call or piece of literature – can be enough to ensure that they vote.
Election Awaaz Services to Come out to vote
The “get out the vote” (GOTV) effort is often viewed as a separate phase of the campaign. In fact, it should be viewed as the final phase toward which everything else in the campaign builds. If you compare a political campaign to a business selling a product, in this case selling the candidate to the voters, then Election Day is the only day in which you can make the sale. It is important that the voters be motivated enough to “buy your product” on that one day. The deadline for all the campaign and particularly the GOTV part of the campaign is the close of the polls on Election Day. Either you are prepared to make that final push or you are not. There are no second chances. This GOTV effort can be accomplished in many different ways but the various methods differ in one important factor – whether or not the campaign knows who is being contacted.
Tips and Tricks to Make The Voters to Come OUT to VOTE
In areas where a candidate has considerable support – say six out of every ten voters will vote for them – it is not necessary to identify supporters. You will know that the more voters you remind about Election Day and make sure that they vote that your candidate will receive the majority of the votes. In these areas you can organize what is called a “blind pull” of voters or pulling everyone to the polls regardless of whether or not you know whom they are supporting. In these areas where the support is very strong the campaign can put up signs reminding voters about Election Day and encouraging them to vote. They may want to phone as many of the voters as possible to make sure they turn out.
In other areas where support is less sure, you will want to only remind those voters you know support you. It is therefore important to have spent time identifying which voters will support you well in advance of the GOTV effort. Once you have developed a database or list of supporters, it is important to have the resources and the means of communicating with them in the short period of time just before the election. It is therefore important to budget enough time, money and people and have a realistic plan of how you will get in touch with your supporters.
